Rita Johnson-Lombardo, CEO, Lombardo & Partners
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As CEO of the successful brand management firm Lombardo & Partners, Rita has been creating valuable brands for over 16 years. Some have said Rita is a branding expert because of the great brands she's worked with. Others have said she's been hired by great brands because of her expertise. It has been finally decided that everyone was correct.

Born and raised in Miami, Rita studied at the University of Florida and rushed to NYC to start her career. Preferring the sun to the winter chill, she returned to South Florida and opened her own advertising agency built on the belief that marketing should be well-designed, simple and should make a client's products and services more valuable. Using this straightforward checklist, Rita has worked with hundreds of clients, written thousands of marketing plans and led the design of even more print ads, television spots, websites and campaigns.

Besides all that, Rita is a wife, step-mother of two and author of the soon to be released – Building A Brand – Starting With A Plan. She is an avid runner and Founder of the Non-Profit SHUZZ. Rita speaks extensively, entertaining audiences with simple yet powerful brand building techniques.