Patrick Armstrong, Senior Vice President of Marketing and Development for the Kentucky Derby Festival

Patrick Armstrong is Senior Vice President of Marketing and Development for the Kentucky Derby Festival, Inc. in Louisville, KY. He is a 1986 graduate of Eastern Kentucky University with a B. S. degree in Marketing and Management. Patrick has worked for Kentucky Derby Festival for a collective total of 20 years. He has also worked as Marketing Director for WLKY Television, (Louisville’s CBS affiliate), and as Marketing Services Manager for Clear Channel Radio in Louisville. Patrick currently oversees the Marketing, Advertising, Ticketing, and Sponsorship/Corporate Fund Raising functions at the Kentucky Derby Festival. His primary role is to direct the corporate sponsorship/fund-raising efforts to provide funding for the Festival’s 70 + events. From 2005 to date, Patrick’s team is responsible for raising over 30 million dollars in gross cash sponsorship for the Kentucky Derby Festival -- working daily with a group of over 400 corporate sponsors. The KDF Marketing Team is responsible for securing over 50 percent of the Festival’s overall annual budget. In 2014, Kentucky Derby Festival was fortunate to enjoy a 92 percent rate of sponsor retention.

The Kentucky Derby Festival is a private, not-for-profit corporation that produces over 70 events each year such as Thunder Over Louisville, The Republic Bank Pegasus Parade, Kroger’s Fest A Ville and Chow Wagon, The U.S. Bank Great BalloonFest, Great Steamboat Race, Winefest, BeerFest, Tour De Lou and many more. KDF has a 75 member Board of Directors, a full-time Staff of 23, and 4,000 volunteers. According to an economic impact study completed by U of L MBA Students in 2011, The Kentucky Derby Festival generates an annual economic impact of 127 million dollars in the local community. This does not include the Kentucky Oaks or Kentucky Derby which are produced by Churchill Downs, Inc.