Jarrett Bachman, Director of Research, Looking Glass Strategic Research Consultants


Dr. Bachman is a founding partner and Director of Research for Looking Glass Strategic Research Consultants, a company that provides customizable, objective market research services for the travel & tourism industry, most specifically festival and event productions. He has a PhD in Tourism Management from Clemson University as well as three degrees from the University of Georgia: a Masters in Sport Management, Masters of Natural Resource Recreation & Tourism and Bachelor of Science in Geography. His dissertation research on event and festival volunteers looked to re-examine how volunteers have been studied and understood.

Jarrett’s previous research includes work for the Bonnaroo Music & Arts Festival, Austin City Limits Music Festival, Breckenridge (CO) Recreation Department, Spartanburg (SC) County Parks Department, and the PGA & Buy.com Golf Tours. His recent work has been published in Event Management: An International Journal. Jarrett was a featured speaker at the 2013 Southeast Tourism Society / SETTRA Spring Symposium in Atlanta, GA, 2014 North Carolina Association of Festivals & Events Conference, and the 2014 Great Western TTRA Conference in Denver, CO in April.