EDUCATIONAL session schedule A complete listing of 2017 Educational Sessions is listed below. All sessions are included in the conference registration fee unless otherwise noted. Speaker bios are available by clicking on their name. Additional speakers may be announced at later dates. Room assignments and will be posted in the Mobile Event App (available for iPhone and Android in July 2017) and on Event Signage. Each session is labeled with a target experience level set by the speaker in order to help determine which sessions are appropriate for the attendee. Wednesday, August 2nd 8:30am - 10:30am General Session: The Future of Festivals In a Virtual World Presented by Bruce Erley With the proliferation of new media, e-shopping, cyber-socializing, webTV and a flurry of technology designed to capture the time and attention of the public, what will happen to the community festival? Will it become passé or perhaps be held in “real time” over the Internet? And will sponsors still find special events and festivals a viable marketing and communications option or think of us going the way of the 8 Track? Bruce Erley, President and CEO of Denver-based, Creative Strategies Group, the nation’s leading sponsorship and event marketing agency for festivals and events will share his insights.
Wednesday, August 2nd, 10:45am - 12:00pm Instabrags vs. Videosnaps: How & When to Use Both Do You Hear What I See? Presented by: Michael Verlatti and Erik Muendel Marketers spend months designing their activation as a futuristic utopia only to find themselves at an event resembling the stone age complete with cavemen using flip phones. Activation expert Michael Verlatti and Tech guru Erik Muendel will help you bridge the gap between Fred Flintstone and George Jetson while showing you real world examples of how brands like Sprint, Toyota, and Marvel have utilized both analog and digital activations to connect with consumers. Experience Level: Intermediate, AdvancesSession Type: Sponosrship, MarketingRoom: Kissimmee
Wednesday, August 2nd, 1:45pm - 3:00pm Applied Sponsorship Research Emergency Action Plans Wednesday, August 2nd, 3:15pm - 4:30pm Presented by: Dan Leaphart Topics Include: Sponsorship explanation and avenues you can take as an event owner to secure sponsorships for your event, Creating Realistic expectations of sponsor revenue, Sponsorship hurdles you may face in your first year and throughout the duration of your event’s lifetime, and Building sponsorship assets for your event Session Type: Sponsorship Room: Kissimmee Influence(r) Branding Presented by: Craig Skilling The latest trend in events and marketing is Influencer Marketing, utilizing influencers within your industry, social media, local celebrities, and national/global celebrities to promote your event. Learn how to get in contact with influencers, how to present your offer, and how to best utilize their influence to market your event. Experience Level: Beginner/Novice Session Type: Branding, Marketing, Social Media, Room: St. Cloud A Municipal Group Discussion Booking National Talent - The Real Deal LifeHacks for the Busy Event Professional Thursday, August 3rd, 10:15am - 11:30am Craft Your Sponsorship Package to Maximize Revenue Presented by: Ernie Kapanke Get a marketer’s perspective on selecting the ideal venue for sponsorship and client activation. We’ll discuss evaluating sponsorship opportunities and negotiating the best value for participating clients. Learn what clients look for in an event and how to tailor your festival to attract more sponsors. Experience Level: Beginner, Intermediate Session Type: Social Media, Marketing Share, Tweet, Post & Engage Business Plans & Budgets Exhibitor Session: Tips for Growing your Event Business Thursday, August 3rd, 1:30pm - 2:45pm Presented by: Cinde Martin Join brand marketing executives for a panel discussion on what factors are taken into consideration when choosing which events/properties for their organization to sponsor. Hear direct from the decision makers on what makes them want to sponsor an event and how they decide what level to participate in as well as what makes them return to an event and how they calculate ROI. Experience Level: Beginner/Novice, Intermediate, Advanced Session Type: Sponsorship Room: Kissimmee 25 New Ideas for Online Marketing Presented by: Jodi Buresh Become an online marketing super star! If you are looking for a session jam packed with practical, usable strategies, then this one is for you! You will learn 25 revolutionary ideas you can take home and implement for your organization throughout the year, including contesting, social media, best mobile practices and more. We’ll also cover recent changes to online platforms so you can ensure that you are always using the latest best practices. Your “genius status” awaits! Experience Level: Beginner/Novice, Intermediate Session Type: Marketing Room: St. Cloud A FOMO – What You Get When Event Design & Marketing Work Together The Volunteer Experience is More Than Just a 4-hour ShiftPresented by: John Melleky Navigating the Twists & Turns of Accessible Events Presented by: Rosemary Prince This session will explore providing accessible events for guests. Come prepared to share your challenges and triumphs and participate in hands on exercises to increase your awareness and knowledge. Experience Level: Beginner, Intermediate Category: Operations, ADA Room: Celebration B Thursday, August 3rd, 3:00pm - 4:15pm 60 Great Ideas in 60 Minutes Attracting & Retaining Sponsors and Clients Through Intangibles Presented by: Nick Borelli Do you feel like you are just going through the motions of marketing? Are you losing sales to competitors who offer lesser services because they are cheaper? Both of these problems are common in the live experience industry because you haven’t had the chance to build a foundation for marketing and selling your greatest assets: creativity and experience. You will learn how to build a rock solid marketing strategy based around you unique strengths, win clients at a higher price than your competitors, and how to retain your best clients through tactics that prove you’re their expert friend. Experience Level: Beginner, Intermediate Room: St. Cloud B Hometown Security Presented by: Marty Smith The U.S. Department of Homeland Security (DHS) encourages businesses to Connect, Plan, Train, and Report. Applying these four steps in advance of an incident or attack can help better prepare businesses and their employees to proactively think about the role they play in the safety and security of their businesses and communities. During this session, you will learn about free DHS tools and resources to help keep your community safe and secure. Experience Level: Beginner/Novice Session Type: Security, Disaster Preparedness, Safety, Room: Celebration A Are Non-Profit Best Practices Stupid? Presented by: Hardy Smith Most non-profit organizations share many of the same challenges, address their issues with the same recommended approaches, and continue to get the same disappointing results. Session will incorporate audience interaction activity and will provide how-tos for developing creative solutions that are best fits for each unique organization. Upon conclusion of this session, participants will be committed to evaluating current practices to make sure they are indeed best and adjust as needed. The content will apply to both organizational and event needs. Experience Level: Beginner/Novice Session Type: Non-Profit, Best Practices Room: Celebration B |